Inbound Marketing: the best way to turn strangers into customers and promoters of your brand
In Marketing Business Consultants we create Inbound Marketing strategies that focus on the creation of quality content that attracts people to your establishment.
The main purpose of this methodology is to contact people who are at the beginning of the process of purchasing a specific product. From there, follow-up is carried out through the appropriate content for each of the phases of the purchase process and its profile, until the final transaction, always in a friendly way.
THE CHANNELS OR MEDIA
1. THE CONTENT IS EVERYTHING
For each social profile, a publication calendar will be prepared which will be created seeking maximum attraction by the target audience. Optimized content that answers the questions and needs of customers.
Social actions and tools such as videos, contests, dynamics, landings pages, branded content, rational and emotional content will be used. Each one will be linked to fulfilling an objective.
2. VOICE TONE OF THE BRAND
Each of the clients goes through different stages as they interact with the brands, and each of these stages requires a specific marketing action.
As the client creates a link with the brands, the messages must be customized to adapt them to their specific needs.
3. VITALIZATION OF CONTENT
At this specific point, analytical tools will be used to take advantage and explode the most relevant contents to our target market, this way, our team will determine which topics are those users related to our content prefer and have previously been interested in, value positively and even share this content in other channels.
In this case, the branded content and topics of interest of the moment will be exploited.
Each of the aforementioned actions will be analyzed to know the impact of each of them.
Once we analyze the traffic carefully, we will obtain valuable information that will help us measure the profitability of the actions, identifying which campaigns are working better and which ones have to be improved.